.avif)
If you've already built a loyal following on Instagram or TikTok by sharing your mouth-watering recipes and cooking tips, you’ve probably started out by monetising through brand deals. You might even have dipped your toes into launching an ebook or a full on published hard back recipe book! All of this can be great, but revenue can be unpredictable, and you still don't really have a business and customer base that is truly yours.
One of the best ways to turn those likes and follows into a steady income stream is by creating a recipe membership site. Imagine getting paid for the recipes and cooking videos you already love to share – sounds pretty great, right?
In this guide, we’ll walk you through everything you need to start your own recipe membership site, so you can monetize your content, build a close-knit community, and take control of your brand. Plus, we’ll show you how to use tools like Clubb to make the whole process incredibly simple.
You’ve got the audience on Instagram or TikTok, and they love your recipes. Why not give them more? A membership site lets you offer exclusive content to your most loyal fans and get paid for it. Think of it as a VIP section for your followers, where they get access to your best stuff.
Social media is great for reaching tons of people, but a membership site gives you the chance to connect more personally with your audience. Whether it’s through private videos, live cooking sessions, or even Q&A forums, you’ll create a space where your fans feel like they’re part of something special.
Sure, your followers love your cooking videos, but imagine what else you could offer them. Much, much more than just a recipe in the captions. A proper cooking experience - step by step instructions, meal plans, shopping lists, favourites and collections. A real experience, and the kind that people are willing to pay for.
Social media algorithms can be unpredictable. A membership site lets you take control of your content and how it’s delivered to your audience, without worrying about ever-changing platforms or rules. Plus, it’s a great way to keep all your exclusive content in one place.
There are lots of examples of recipe subscription platforms absolutely killing it, as well as creators building their own subscription audience and platforms like Substack. With Clubb, you can do the same, but with an experience 10x better and made for cooking. There lots of examples of creators generating 6 and 7 figure revenues from a small portion of their audience. Got 300k subscribers on instagram?
Load up the membership site with your backlog of recipes, and think about your content strategy going forward - which content will be exclusive to subscribers, and which content might you still share for free.
Short videos are great for social media, but a membership site is where you can really dive deep. Offer step-by-step video tutorials, showing every detail of your process, so your fans can follow along and cook like you at home. Clubb enables you to easily create a tappable step by step recipe video from just one video file (you can even just use your instagram reels from your old recipes).
You’ll want to keep things fresh and exciting to keep your members coming back for more. Plan out a schedule for regular content drops – whether it’s new recipes, meal plans or general food content and advice.
You’ve got the content covered, now you need a solid platform to manage your members and deliver all that goodness. This is where Clubb comes in handy. Why? Because it handles everything from subscriptions to payments to content protection – so you can focus on cooking up a storm.
To start earning from your membership site, you’ll need to handle payments – and make it simple for your members to pay you. The platform you choose (like Clubb) should have:
You’ve already got a following on Instagram or TikTok, so promoting your membership site is all about showing your followers the value they’ll get as paying members. Here’s how to do it:
Your fans already love your content – make sure they love your site too. A smooth and easy user experience is key to keeping members happy and coming back for more.
Your followers already love you for your unique style of cooking – whether it’s quick, easy meals, plant-based dishes, or indulgent desserts. Now, think about what they’d pay for. Are they after in-depth tutorials? Meal planning? Exclusive videos? Figure out what makes your content special and build your site around that.
Think about what exclusive content you can offer that’s different from what you already share on Instagram or TikTok. This could be detailed recipe guides, step-by-step cooking lessons, downloadable meal plans, or live cooking sessions.
With Clubb, you can easily set up your site, customize the look, and start accepting payments. Clubb takes care of the tech, so you can focus on the fun part – creating amazing content.
To get those first few sign-ups, consider offering your followers a special discount for joining early. This could be a limited-time offer or a free trial to let them check out what’s behind the paywall.
Once you’ve launched, don’t forget to keep your members engaged! Post regularly, respond to comments, and even ask for their feedback on what they’d like to see next.
Building a successful recipe membership site is easier than you think, especially with tools like Clubb. From handling payments to managing your members, Clubb makes it simple to turn your passion for cooking into a thriving business.
Ready to get started? Head to Clubb and launch your recipe membership site today!
You’ve already done the hard part – building a loyal following on Instagram or TikTok. Now, it’s time to take things to the next level with a recipe membership site. By offering exclusive content and creating a special space for your fans, you can monetize your passion and build a sustainable business. With platforms like Clubb, the process is fun and easy. So, why wait? Start planning your site and watch your food empire grow!
Ready to level up your cooking content? Visit Clubb today and start your recipe membership site in just a few clicks!
